Industry
As a nonprofit working to build a sustainable, secure, and just food system, we partner with companies and investors across Asia Pacific to drive investment, accelerate innovation, and scale the supply chain—all faster than market forces alone would allow.
Asia is one of the fastest-growing regions on Earth for alternative proteins. Studies project that demand for plant-based meat could rise by 200 percent in key markets like Thailand and China between 2020 and 2025, and many countries across the region are eyeing Singapore’s precedent-setting regulatory approval of cultivated meat sales as an example they could potentially replicate.
State of the Industry Reports
The definitive deep dives on each alt protein pillar.
Accelerating the alternative protein industry
Our work with global partners across the private sector advances the alternative protein industry and enables market breakthroughs. We analyse the market to identify key white spaces and emerging opportunities and provide actionable, open-source market data and consumer insights. We foster an idea-rich startup ecosystem and drive capital to scale the industry. We help guide incumbent food and meat manufacturers’ alternative protein strategy. In short, we partner with companies throughout the supply chain to identify the most impactful business activities that will grow the bottom line and advance the next generation of alternative proteins to compete with conventional animal products on the key drivers of consumer choice: taste, price, and convenience.
Catalysing innovation and investment
We build relationships with—and provide research and insights to—Asia’s leading food and meat companies to catalyse innovation and commercialisation of alternative protein products, including plant-based meat, eggs, and dairy. To inform capital providers of alternative protein opportunities, we analyse and present information on the market to a wide variety of institutions, including venture capital, private equity, family offices, banks, corporations, and investor groups. We also work with industry experts to identify, catalog, and analyse concrete white space ideas. We provide regional startups with support, such as access to useful data and connections to relevant partners and investors, to help drive successful funding rounds. We also facilitate constructive dialogue between entrepreneurs, investors, government officials, corporate professionals, and scientists through our GFIdeas APAC community, to ensure professionals with different backgrounds meet and make useful business connections.
Making alternative proteins delicious and affordable
We work directly with suppliers and manufacturers to identify key product opportunities, hone strategy, and accelerate the pace at which alternative protein products gain market share. We help manufacturers develop products that are as delicious, affordable, and accessible as conventional products.
Our Asia-specific market research highlights the rapid growth of plant-based meat, eggs, and dairy, and identifies key category opportunities. Our plant protein overview, technical guides, and company databases accelerate R&D, innovation, industry collaboration, product launch, and scaling.
APAC alternative protein company database
New to the alternative protein landscape, or looking for a potential business partner? Peruse our comprehensive database of APAC companies active in plant-based, fermentation-enabled, and cultivated proteins.
Investor resources
Investor due diligence support
If you’re considering investing in an alternative protein startup, you’ve come to the right place. Look here for support and resources to conduct due diligence on alternative protein companies.
Fundraising database
Identify alternative protein companies in Asia Pacific that are currently engaged in a fundraising round and explore opportunities to drive positive outcomes through strategic financing.
Entrepreneurship
Starting a business can be challenging, and GFI APAC is here to help. Our resources support each step of planning, launching, and growing an alternative protein startup.
Startup manuals
Get our step-by-step guide to starting and growing an alternative protein company in either Singapore or Hong Kong.
Investor directory
This directory includes the most active investors of APAC who are interested in funding alternative protein companies. Fundraising startups can use this resource to make connections to investors.
Map of accelerators and incubators
Discover accelerators and incubators in the APAC region that can provide early-stage resources for alternative protein entrepreneurs.
Insights series
Discover insights from alt protein founders, analysts, and investors across APAC in a four-part blog series: product development and sourcing, go-to-market strategy, alt protein marketing, and scaling up and partnerships.
Manufacturing & production
Plant protein primer
Consumer demand for plant-based products is growing rapidly, and a broad portfolio of plant proteins is now available for plant-based meat, egg, and dairy products.
Alternative seafood consumer insights
A first-of-its-kind survey commissioned by GFI APAC set out to learn what would motivate consumers in Singapore, Thailand, Japan, and South Korea to choose plant-based or cultivated seafood. Dive in!
APAC alternative protein ecosystem database
Looking specifically for B2B partners? This directory of ingredient and equipment suppliers, pilot plants, consultants, and other critical entities is a one-stop shop for accelerating your alternative protein business.
Foodservice
GFI APAC analysed menus at 20 of the largest food chains—both local and international—across 11 subregions: mainland China, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Our research revealed high interest in plant-based food, but not every chain delivers (yet).
Consumer insights
Southeast Asia, with over 650 million inhabitants, faces escalating meat consumption, intensifying environmental pressures. The report examines plant-based meat adoption, identifying health motivations, consumer segments, and interest in blended meat. Though awareness is high, affordability emerges as the primary driver for increased consumption. With Southeast Asia positioned as a key protein producer, promoting plant-based meat could address public health, climate, and animal welfare challenges, contingent on overcoming pricing barriers.
APAC stakeholder collaboration
Industry stakeholders across APAC are working collaboratively to align nomenclature and train up new talent. Learn more:
GFIdeas APAC community
GFIdeas APAC is a community for entrepreneurs, investors, scientists, and government and corporate representatives who are driving alternative protein innovation in Asia Pacific.
Corporate support
We work with the private sector to drive investment, innovation, and scalability to accelerate the alternative protein supply chain. Learn more about how we can support you in this process.
Meet our corporate engagement experts
Jennifer Morton
CORPORATE ENGAGEMENT SPECIALIST
Jennifer is GFI APAC’s Corporate Engagement Specialist, working to widen and deepen engagement and partnerships across the alternative protein supply chain. Prior to joining GFI, Jennifer was a strategy consultant for over five years in the Netherlands and Singapore focused on sustainability, social impact, and agriculture. She has worked with multinationals, SMEs, agribusinesses, governments, financial institutions, and nonprofits in the agriculture sector and beyond to design sustainability strategies, develop inclusive supply chains, and forge multi-stakeholder partnerships for systems-wide change. Jennifer holds an MSc in Corporate Social Responsibility and an MA (Hons) in International Relations.
Jennifer lives in Singapore.
Valerie Pang
INNOVATION ASSOCIATE
Valerie is our Innovation Associate at GFI APAC, where she is involved in community building, university outreach, and supporting startups and investors in the alternative protein industry.
Prior to GFI, she gained extensive experience working at various tech companies and startups in marketing and operational roles. She also previously co-founded a social enterprise.
Valerie lives in Singapore.
